The first glimpse of the exclusive collaboration of Monster and Chanel was first seen on the runway in Paris of Chanel's Fall 14/15 collection in Karl Lagerfeld's famous Chanel Supermarket installation. After Swizz Beatz and King Karl posed for a picture on Instagram everyone was talking about them.. and the hideous 12 000$ Chanel shopping basket. By that time I had long had confirmation that Monster was indeed working on a Chanel heaphone and I couldn't wait to see the product. Then the hype about the headphones died down a little. One week ago at IFA was the first ever official press reveal of the luxury headphones taking Monster to a whole new level. And I was one of the only few to lucky enough to be present.