I returned to the IFA site one more time after all my official appointments (on the blog soon!) and I took Nima, my partner in crime, with me. We were back for Monter's Keynote speech, Xzibit, Swizz Beatz and a aftershow party with the Monster team and guests hosted by Xzibit himself. I really enjoyed the presentation by Noel Lee, founder of Monster, who was cool enough to show up on his roller that has golden wheels. He actually stayed on that roller for the entire day. How awesome? Anyway Susanne did not make empty promises when she told me that Monster had something special and interesting prepared for their Keynote speech which was the perfect mix of performance, arts & fashion and an informative insight into the headphones industry and the world of Monster.
You see fashion & technology are closer linked than you may think. Especially when it comes to headphones.