L IS FOR LOIS x FOOT LOCKER: HOW TO STYLE A SNEAKER 4 WAYS

Every year the same old story: Foot Locker's Week of Greatness. It's a become a tradition here on the blog and I never get tired of it. Foot Locker releases a crazy bunch of super cool sneakers and I get to highlight my favorite here on the blog. This time I chose the Puma Fierce that I styled up in four completely different ways. Can we just take a minute to acknowledge the fact that Puma has made a major comeback this year? Ever since Rihanna took over it's been going uphill. Well played Puma, well played. Of course Foot Locker released a few new Pumas (like the Puma Fierce I'm wearing) during Week of Greatness, along with some sick Jordans and Adidas NMDs, some in exclusive colour ways to Foot Locker.
In honour of Week of Greatness I decided to show you 4 different ways I'd rock sneakers. Here is my week in sneakers lookbook. Friday's we wear high heels to party :P
If you know me, you know I hardly ever wear heels IRL. Nothing goes over the comfort of a sneaker..
But keep reading to see the looks! :D

THE HOTTEST MONTH

February marked the Hottest Month in every sneakerhead's calendar. The Hottest Month is a month full of daily releases at Foot Locker. From the hottest Nikes, to the Puma x Fenty release (daaaammmnnnn) to Adidas exclusives to Vans, it's mayhem!
Foot Locker allowed me to choose and style a pair and I went for the Vans metallics that are exclusive to Foot Locker. Now let me be completely honest with you. I chose them because my initial reaction was "ew what are thooose?!", immediately followed by a classic Barney Stinson like urge to make them work in a "Challenge accepted!" fashion.
Here is my result.
What are your thoughts?

BERLIN FASHION WEEK JANUARY 2016 - LOOK 1

Fashion has come and gone in what seemed like a blur! I pretty much did all the shows with my partner in crime Phillip who helped me take all the pictures this season and I was part of the Blogger Apartment project (more on that later!).
Brace yourself for a few fun posts from Fashion Week. This time I hardly attended any events and I pretty much bailed on all parties. Shocker! I know right? But I had a lot of fun peeking behind the scenes and being able to get a lot of backstage access.
I was able to concentrate on the designers and their work rather than all the tata tata and heckmeck and fake glitz and glam around it. I selected a handful of designers I was really interested in seeing and a got a whole new perspective being able to watch from backstage as it all unfolded.
People still belittle Berlin Fashion Week. Yes, it's not Paris, nor London or anything close to New York.
But Berlin is Berlin and it has a few gems to offer.
Here is my first outfit. But brace yourself for more to come..

BRIGHT COATS BUT TRACKPANTS

I'm loving this bright blue coat that I got from Otto. It is perfection to cure the winter blues. Sounds ironic. It's not.
It took me a while, but Otto surprisingly has a few hidden gems tucked in their online shop, waiting patiently for you to uncover them. Patience is the key word. Look through it with time.
Also I've been pretty much living in these sweatpants I got from Footlocker during the press days. It's an exclusive to footlocker piece and it's made winter so much more bareable. You'd probably associate sweatpants with a lazy-at-home look or as King Karl would say: "if a woman is out in sweat pants she's lost control over her life."
Who said sweatpants couldn't be chic?
I, for one, am regaining control of my life.
Yes, in sweatpants.

PRESS DAYS APRIL 2015

L IS FOR LOIS x FOOT LOCKER: HAPPY AIR MAX DAY

Air Max, oh Air Max!
26th March marked the Air Max Day, a day dedicated to a sneaker that's become a classic around the world and cultures, men and women, kids and grown ups. Everyone has their personal stories, childhood memories, their first summer at the lake in Air Max, stealing or their first homeparty in these sneakers.
I still remember when I first acknowleged the beauty of the sneakers, my neighbour got me so fixated on them. Not long until I got my first pair, a surprise present from Nike, Limited Edition Nike Air Max 1 in Julep Lime that seemed sold out everywhere. Soon after I practically started living in Air Max, my most comfiest sneakers. But I think Air Max have become a fashion statement too. Next to Stan Smiths or Superstars, Nike Air Max have been the choice of sneakers during Fashion Week and they've been popping up everywhere on Streetstyle Blogs and even Vogue, Elle and Nylon.
I teamed up with Foot Locker to celebrate the Air Max Day.

Everyone got online using the hashtags #airtime and #airmaxday, creators and you, have been sharing your personal Air Max Day stories and pictures on Instagram and Social Media. I really enjoyed stalking those hashtags that day. Here's my picture I created for Instagram and below are all the outfit pictures. Hope you enjoy this post!
Until next year Air Max Day!

WEEK OF GREATNESS

This week was the Week of Greatness at Foot Locker, a very special week for all sneaker enthusiasts out there, because Foot Locker released 50 different style of pairs across the entire week with sneakers and classics from Nike to Adidas to Asics, Reebok and more. For me day 5 (26th November) had the most interesting release - the Nike Flystepper 2k3.
In celebration of the week, Foot Locker sent me a pair of Adidas Sneakers to style up. This is by far the

PRESS DAYS APRIL 2014

MTV EMA ROAD TO AMSTERDAM WITH MONSTER DNA HEADPHONES

So my weekend ended with a great night with the Monster team. Monster invited me to come celebrate the beginning of the Road to Amsterdam Music Week series leading up to the final event: the MTV EMAs with them and DNA headphones (pure Monster sound! ;) ) in their VIP lounge at the PURO Sky Lounge, Berlin's MTV Hauptstadt Club. And let me tell you I had a blast!
Monsieur Komplex (you may remember him from my IFA with Monster post) played some sick tunes and I enjoyed getting to know Julia and Polga better and hanging with the Monster crew and also the guys from VIVA and MTV and Monsieur Komplex himself, who all happen to know how to enjoy a good party. I think the pictures tell ;)
Such a shame I wont be in Amsterdam for the actual EMAs, but judging from Saturday's party which was only the start, it's going to be good - real good!

FOOT LOCKER SNEAKER MIX 2013

What happens when sneakers meet music and you add Foot Locker into the equation? That's right, you get a late night party with Stripers (=workers at Footlocker) dancing on the superdimensional deck, the world's first ever sneaker mixing deck (!), creating music with some sick beats, light shows and crazy visuals and an exclusive collection of sneakers that launched this spring/summer. Each pair of sneaker from the Foot Locker Sneaker Mix collection 2013, whether Converse Peelback, Nike Free Run +2 or Adidas Honey Hi as seen in the clip; they all come with a different sound, different visual and different beat that allows sneaker fans to create some cool mixes when interacting with the deck.