IFA WITH MONSTER: MY LOOK

BENEFIT OPENING: BERLIN'S VERY FIRST BENEFIT BOUTIQUE

The San Francisco magic has landed. That's right Benefit BOUTIQUE not counter. It's the second boutique in the whole of Germany and were are lucky to finally have one in Berlin. With a new boutique come new offers. Besides the benefits of the eyebrow bar, testing and/or buying Benefit products, a quick fresh up or professional application of false lashes before you head out to a party, you can now go for a spray tan in light, light to medium or dark, fully body waxing (Brazilian included!) and facial waxing.

IFA WITH MONSTER: THE PRESENTATION, PARTY AND MEETING XZIBIT & SWIZZ BEATZ

I returned to the IFA site one more time after all my official appointments (on the blog soon!) and I took Nima, my partner in crime, with me. We were back for Monter's Keynote speech, Xzibit, Swizz Beatz and a aftershow party with the Monster team and guests hosted by Xzibit himself. I really enjoyed the presentation by Noel Lee, founder of Monster, who was cool enough to show up on his roller that has golden wheels. He actually stayed on that roller for the entire day. How awesome? Anyway Susanne did not make empty promises when she told me that Monster had something special and interesting prepared for their Keynote speech which was the perfect mix of performance, arts & fashion and an informative insight into the headphones industry and the world of Monster.
You see fashion & technology are closer linked than you may think. Especially when it comes to headphones.

DOUBLE DENIM AND A BEANIE

If you ask my friends to play the association game and my name came up, especially during winter, pretty much all of them would say: neon pink beanie.
Ah my beloved neon pink beanie. It actually became my trade mark. You couldn't see me in the dark, but when you saw a 1-50 midget (I'm taller than 150!) with a neon beanie at far you could be 100% sure it was me. Adidas Neo sent me this cute beanie that can be worn inside and out. Good thing I have more beanies to choose from for this fall/winter. They're having a "How do you rock your beanie?" Competition on Twitter at the moment for you guys. You are supposed to show your own style either via twitter or using the social mirror in store. The most creative picture wins.
Be sure to enter for a chance to win a 100€ NEO voucher before September 18th. It's your last minute chance :)

SKYY SWAP MARKET 2013

Last week Friday was my favourite (well, one of my very favourite) parties of the year: the Skyy Swapping Market! Together with Louisa my best friend I enjoyed an amazing night swapping, drinking, swapping, dancing. Well honestly I was there for the drinks, as usual, and donate whatever I couldn't drink. But Louisa did find a cute little jumpsuit which was so me so I had to swap for it. And she seems to be the Queen of Swap, because she just found so many nice pieces to take home. It was a great party just like I expected. And Bonnie Strange played the sickest Hip Hop beats so it was doomed to be a great party. Frank and Designer Scouts keep doing a great job, and I'll keep going to their parties.

GUESS F/W13 SEXY WITHOUT QUESTION

I am a big fan of companies that work with bloggers, companies such as Mango and Adidas Neo Label that recognize the potential and power of fashion bloggers. And the latest project that has caught my attention is the fall/winter campaign by Guess.
Guess teamed up with 5 Fashion Bloggers, two of my personally favourite, Andy and Kenza, for their fall/winter collection with the motto "Sexy Without Question".

I have been patiently reading Kenza's Behind The Scenes post from her latest collaboration with Guess on her blog, which then already looked like a great collaboration and had me wanting to see the final product.
And today it finally launched.
The Denim Diaries - "The European Edition" are part of the Sexy Without Question campaign. Each blogger got to choose and style her own outfits. And starting today you have a daily chance to win their complete outfits for the next 10 days, check out their pictures for the campaign as well as have a look at their videos at http://sexywithoutquestion.guess.eu/. But this is not all. Guess is having a celebration for the months of September and October and has prepared a few surprises. Besides the Denim sweepstakes, every Guess jeans purchase whether online or in store from 6. September comes with a code that is in chance of winning Denim supply for a year. And every purchase from 4th October -20th October comes with a specially designed denim iPad case by Guess.

I love what Guess has done here. (Not to mention I really really adored the Elin Kling collection for Guess by Marciano. Still drooling over the mustard colored oversize jumper! Which of course I need in my life for this fall..). I love the campaign. It's great to see blogger's style a campaign and have their personal spin on things and not to mention the pieces of the collection are to die for. I love the outfits they came up with, especially Kenza's looks and Veronica's jacket (last picture). I've already saved my favourite looks in my denim inspiration folder.


ph.: Guess

Check out the video below for more inspiration and impressions.

THE BLOGGERS: Kenza Zouiten, Andy Torres, Veronica Ferraro, Karolina Baszak, Darya Kamalova

Love Lois xxx

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