L is for LOIS: Kenza Zouiten

Wednesday, January 29, 2014

STYLIGHT FASHION BLOGGER AWARDS & THE AFTER SHOW PARTY

Stylight Fashion Blogger Awards Berlin Fashion Week lisforlois

The international Stylight Fashion Blogger Awards were the perfect way to kick off Fashion Week. With all the talk and hate going on surrounding Fashion Week and whether a blogger's presence is ligimate and all, I really appreciated the blogger power going on on the first night of Fashion Week. Chiara Ferragni hosted the event together with Raul Richter (yes that's the guy from GZSZ) and one by one the winners received their awards but not until Mavi showed their new collection and there was a live performance by Andreas Wijk - blogger turned superstar (he's signed to Red One?! Hello?? That's the guy that made Lady Gaga famous!), who btw has an amazing voice! Still got "Alive aaaaliveeeee, I live for the moment" stuck to my head today which is the chorus to his new song.

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Friday, September 13, 2013

GUESS F/W13 SEXY WITHOUT QUESTION

I am a big fan of companies that work with bloggers, companies such as Mango and Adidas Neo Label that recognize the potential and power of fashion bloggers. And the latest project that has caught my attention is the fall/winter campaign by Guess.
Guess teamed up with 5 Fashion Bloggers, two of my personally favourite, Andy and Kenza, for their fall/winter collection with the motto "Sexy Without Question".

I have been patiently reading Kenza's Behind The Scenes post from her latest collaboration with Guess on her blog, which then already looked like a great collaboration and had me wanting to see the final product.
And today it finally launched.
The Denim Diaries - "The European Edition" are part of the Sexy Without Question campaign. Each blogger got to choose and style her own outfits. And starting today you have a daily chance to win their complete outfits for the next 10 days, check out their pictures for the campaign as well as have a look at their videos at http://sexywithoutquestion.guess.eu/. But this is not all. Guess is having a celebration for the months of September and October and has prepared a few surprises. Besides the Denim sweepstakes, every Guess jeans purchase whether online or in store from 6. September comes with a code that is in chance of winning Denim supply for a year. And every purchase from 4th October -20th October comes with a specially designed denim iPad case by Guess.

I love what Guess has done here. (Not to mention I really really adored the Elin Kling collection for Guess by Marciano. Still drooling over the mustard colored oversize jumper! Which of course I need in my life for this fall..). I love the campaign. It's great to see blogger's style a campaign and have their personal spin on things and not to mention the pieces of the collection are to die for. I love the outfits they came up with, especially Kenza's looks and Veronica's jacket (last picture). I've already saved my favourite looks in my denim inspiration folder.