Not too long ago I visited the Taylor Swift concert here in Berlin's O2 Arena as Keds' special guest among Anni, Vreni, Mauri, Jan and a few media representatives. Keds invited us to come enjoy ourselves into their exclusive VIP Box (which is like a master suite of a hotel!) from where we had the best seats (they were even cushioned!) and had the entire O2 World in sight with just one glance. We were treated to delicious food and appetizers, great caesars salad and dessert, from which I had at least 10 - not kidding. And the champagne kept flowing as well. And shoes, lots and lots of shoes spread across the VIP Box, all from the upcoming SS2014 collection.