Everything has a story and this in particular comes with a nice one. Unlike charities, The 7 Virtues means business. Barb Stegemann doesn't play the good Samaritan by giving charitable donations at the end of the day to a country like Afghanistan. The 7 Virtues targets the root of such a nations' problem. Barb Stegemann fuels business.
Her honest approach is quite inspirational.
She creates business beneficial for both ends focusing on using ingredients from rebuilding nations like Afghanistan, Haiti, The Middle East and soon Rwanda by forming local jobs as those for Afghan farmers of the orange blossom plantations while keeping them of illegal opium plantations who in return supply her with the afghanistan orange blossom, inevitable and vital for the creation of her parfum. And we as end consumers get high quality parfumes to shop.
This is how a single purchase of a parfum can keep someone of an illegal plantation and change a man's life on the other side of the globe. To be honest this is the first time I truly feel business can happen on an equal win-win basis without exploiting the other party.
