SELENA GOMEZ X ADIDAS NEO SS14 BLOGGER SHOOTING + GIVEAWAY (CLOSED)

The photo shoot took place in this amazing location which was empty and almost forsaken, but had pieces of gold all over the place. It was the perfect setting for our shoot. Edgy and with a twist, just like the collection itself. We got to play around and pull our own looks from the newly launched Selena Gomez for Adidas NEO collection which is now in stores. And after Hair & Make Up was done it was time to get started. Huge part of the collection is the flower print that comes in all sorts of pieces in Selena's collection and my favorite piece has to be the bomber jacket. Which is why it was part of my first look. I've kind of fallen in love with the pink sneakers which I weren't so sure about when I first saw them, but after styling them up I think they are perfect. Check out the looks Annie, Chi and me created.
Keep scrolling for a huge Giveaway Surprise!

THE PARFUM MENU - A VALENTINES DAY LUNCH WITH THE 7 VIRTUES

Everything has a story and this in particular comes with a nice one. Unlike charities, The 7 Virtues means business. Barb Stegemann doesn't play the good Samaritan by giving charitable donations at the end of the day to a country like Afghanistan. The 7 Virtues targets the root of such a nations' problem. Barb Stegemann fuels business.
Her honest approach is quite inspirational.
She creates business beneficial for both ends focusing on using ingredients from rebuilding nations like Afghanistan, Haiti, The Middle East and soon Rwanda by forming local jobs as those for Afghan farmers of the orange blossom plantations while keeping them of illegal opium plantations who in return supply her with the afghanistan orange blossom, inevitable and vital for the creation of her parfum. And we as end consumers get high quality parfumes to shop.
This is how a single purchase of a parfum can keep someone of an illegal plantation and change a man's life on the other side of the globe. To be honest this is the first time I truly feel business can happen on an equal win-win basis without exploiting the other party.

SATURDAY ROOFTOPS

Saturday was a lovely day in Berlin. It was sunny and it felt like spring was upon arrival. I spent my first half of the day working from the Aletto Hotel roof top. (So wanna come back up here when it's truly summer!). We were shooting for Face of Africa Germany. Well I was pretty much only observing and assisting, but I had my camera with me so at some point I took it out and it all evolved into little foto session up in the skys of Berlin. Also I couldn't help but snap these beauties in between the breaks and I just had to share these pictures with you.
For the day I choose my I don't know but I was really feeling the mix of glitter, jeans and leather dressed down casually paired with my favorite boho chic bag from Stradivarius and one of my coolest Weekday sneakers. Also I kinda tried the neckparty thing. Gotta find proper necklaces for a decent neck party. Anyway...
Have a lovely week guys!

BACKSTAGE AT ALENA AKHMADULLINA PRESENTED BY MERCEDES-BENZ ELLE AND THE RUNWAY SHOW

This season was my first time backstage, backstage at a runway show. Backstage frenzy is mad. Mad in a capturing way - somewhat like a New York Minute. So many people in one room, everyone working their best. From photographers, to cameramen and video teams, interviewers and journalists for important magazines getting exclusives and in between the models have to get changed, dressed - but at least everyone has their own personal dresser. It's mad how everyone waits in line to shoot their two questions at Alena Akhmadullina while she takes minutes of her precious time to conversate, while she's still trying to keep a check on everything happening backstage because she's minutes away from her big moment. The moment her models walk the runway in her creative vision for the world to see.

"MODEL" OFF DUTY

Hahaha well not Model, but I was highly inspired by Stockholm Streetstyle's Model off Duty section for my post title today. Anyway as you know and saw on Instagram I had a shooting for Adidas NEO on yesterday and this is what I wore to it. I was a bit nervous because I'm not a model and although taking pictures of myself almost daily and posting them on my blog/facebook/twitter it is different when you are suddenly posing in a production full of professionals for a label with their team. I'm super lucky to have been in it with NEO because you know how much I really love the Adidas NEO team and how they always make me feel at home around them, plus I already knew the photographer personally and my co-"models" were my friends Annie and Chi. :D

DIAMONDS ARE A GIRLS BEST FRIEND

The Diamond Tears by Monster are easily the most beautiful headphones on planet and I love mine to death which I got for my birthday end of last year. At this point, thank you again Monster! I don't leave the house without them anymore. As I said in my outfit post earlier, every time I'm out with them people keep staring at my ears. They're super fancy and a really really gorgeous set of headphones. I think the crystal colored ones (mine) are perfect for women. They also come in different colors as for example the black ones that will look good on men.
But what's more important is the sound quality that comes with them. Listening to my iPhone music feels like a whole new experience in comparison to my earphones before. Wow Apple earphones suck.. :/ I can easily listen to music on the highest volume without feeling deaf afterwards. What's even cooler is there is another hole where I can plug another set of earphones to mine, so I can listen to music with a friend.
I think the Diamond Tears are the perfect example of a great blend between quality and look; where technology meets design, as Noel Lee was going on about in his Keynote Speech during IFA.

"Edgy like diamonds, smooth like tears"