L.A. WITH ADIDAS NEO: INSTA DIARY

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16h and 23h flights with never ending lay overs, Mel's Drive-In, West Hollywood, Adidas Neo Team, hot weather, gorgeous and supernice models, gold in my sushi,  big XXL kingsized beds, Sunset Marquis, the nicest team I've worked with, a really cool crowd, once across the world and back, my first time in the U.S. and 3 days alone in the City of Angels...

L.A. series have begun!

Love Lois xxx

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SELENA NEO LAUNCH - SELENA GOMEZ LAUNCHES HER FIRST COLLECTION FOR ADIDAS NEO

After fighting my way through the crowd of screaming, crying and overexcited Selenators, which by the way felt like Mission Impossible: Selenator Edition at the time, with Nisi and Annie, going through security check and having to hand over my camera, it was #SelenaNEOLaunch time and I was ready for Selena Gomez, her collection and her personal thoughts about the collaboration.
Press was present during the Media Morning such as Teen Vogue and journalists from Latin America and even a few invited bloggers that came all the way from Asia to Berlin just for Selena's Launch. It started with a walk through the collection, before we were joined by lucky fans for the Q&A and Meet&Greet session.

OFF TO L.A.

I can't believe this is happening. My suitcase is packed and I'm looking at my flight tickets, ready to leave for the airport. I can't believe I'm about to spend 3 wonderful days with the Adidas Neo team in L.A. all because I won the Adidas Neo Style Challenge.
Somebody pinch me please.


Love Lois xxx

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ADIDAS NEO STYLE CHALLENGE

Hey Guys,

I'm happy to show you the pictures of my collaboration with Adidas Neo: the Adidas Neo Style Challenge. I had the pleasure to participate and my task was to style myself and 3 of my friends for Adidas Neo. For this I was sent 4 pieces. First I was a little unsure of what exactly I wanted to do and what kind of looks to create because there is so much you can come up with. But I wanted to keep the Adidas Neo spirit and my looks and pictures in style of Adidas Neo, fun, quirky, young and in a way also incorporate their personal styles which is why I let them wear pieces from their own closets to finalize their looks.

Yesterday we met up to take the pictures. On top of roof top near Gleisdreieck, while listening to J.Cole and none stop laughing, Charlotte photographed us. It was so much fun! Also I just realized you've never really seen my 'real life' friends (read: none blogging) on my blog. So here they are! Some of them at least.
Hope you like the pictures!

Now I'm off to Lloret de Mar for my Abifahrt. See you in a week!
Sun here I come...

IN HAMBURG WITH ADIDAS

A few weeks ago I traveled to Hamburg for a day to visited the Adidas Style show room. I looked at the upcoming collections like Adidas Neo - this time designed by Selena Gomez, Adidas Originals and the Jeremy Scott x Adidas Collection that's totally crazy as usual. (Still in love with those Jeremy Scott x Adidas wings sneakers and the leopard shoes. Not kidding I'd totally wear them out.) I really liked what I got to see especially the Mc Nasty T-Shirt that's from the men's section I guess and the Adidas Neo sneakers with the removable bands adding little twist as detail. But there were many more pieces to look out for in autumn, when the collections hit the stores.
But other than looking and rating and discussing the new collection or eating as much mini burgers and dessert (they were so good!) as we want, we got to get a bit creative and pimp our very own T-shirts. I might show you mine in an outfit post.
A enjoyed a lovely day in Hamburg and the weather for once was at its best. The sun kissed my face as I sat next the harbour sipping Moscow Mules and Hugos while chatting to the other bloggers and the Adidas Team watching the ships passing by...

COTTON CANDY

Hey guys!
Here is my latest look :) I've finally worn my mint/pastel shaded jeans out, a pair I bought at H&M while ago. I gotta admit, I was caught by the pastel (jeans) trend and couldn't resist jumping on the trend wagon and purchasing my first pair of jeans as soon as I laid my hands on them. Which is a bit strange because I'm not exactly the person to follow trends. I'm not a "fashion victim" who conforms and follows each and everyone of them. I use them more as a source of inspiration, a certain idea I might give a thought to and try out sometime - when I feel like it.
In fact usually by the time I'm developing a liking for a certain trend and starting my first attempts at my very own interpretation, it's always "so last season".
You can't label me as a person slow on trends because I acknowledge them long before Vogue or Elle declares them so. I'm kidding!
What I'm trying to say is that I do have a feel for whats "in" and "so hot atm". It's just that I'm not exactly bothered or phased, unless it really captivates me..

NOKIA WINDOWS PHONE MISSION - OPERATION: SECRET CASTLE

After a very loooong bus ride we finally arrived at Schloss Beesenstadt for another edition of a Nokia Windows Phone event, one of the most fun events I've been to. This time it was time for Window Phone Mission Operation: Secret Castle.
I invited Lisa to come along with me and we had major fun after a not so fun 3 hour bus trip and very delicious food. Once again we were handed a Windows Phone, our main tool, to complete challenges and riddles in order to save the internet. As awesome as we are we managed to unlock the password and save the world. After all what would we all be without internet today? ;)

ADIDAS NEO STYLE BATTLE

Yesterday Susa and I visited the Adidas Neo store, because Adidas Neo invited me to do some styling that would be part of their style battle contest. You can visit any Adidas Neo store (find out the dates of the event before hand!) and participate by styling up an outfit, getting some make up done and taking your picture. This will then be uploaded to facebook and the look with the most likes wins a shopping spree with Emilia Schüle. She's a supercute lady, I met her at the Hamburg opening and I can only remember a positive encounter with her. So you'll be in good hands if you win ;)

ADIDAS NEO OPENING

Yesterday was the last day of holidays, today I headed back to school after a (waaay to short!) week of pretty much doing nothing winter break. But the Adidas Neo Team highlighted my week by inviting me to their Opening last Wednesday and together with Desi and Nisi went on a day trip to Hamburg.

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Gestern war der letzte Tag der Ferien, heute gings wieder zur Schule nach einer (viel zu kurzen!) Woche des Nichtstuns Winterferien. Aber das Adidas Neo Team hat mir die Ferien versüßt, denn die luden letzten Mittwoch zur Eröffnung ein. Zusammen mit Desi und Nisi machte ich auf einen Kurztrip nach Hamburg.