SELENA GOMEZ X ADIDAS NEO SS14 BLOGGER SHOOTING + GIVEAWAY (CLOSED)

The photo shoot took place in this amazing location which was empty and almost forsaken, but had pieces of gold all over the place. It was the perfect setting for our shoot. Edgy and with a twist, just like the collection itself. We got to play around and pull our own looks from the newly launched Selena Gomez for Adidas NEO collection which is now in stores. And after Hair & Make Up was done it was time to get started. Huge part of the collection is the flower print that comes in all sorts of pieces in Selena's collection and my favorite piece has to be the bomber jacket. Which is why it was part of my first look. I've kind of fallen in love with the pink sneakers which I weren't so sure about when I first saw them, but after styling them up I think they are perfect. Check out the looks Annie, Chi and me created.
Keep scrolling for a huge Giveaway Surprise!

THE PARFUM MENU - A VALENTINES DAY LUNCH WITH THE 7 VIRTUES

Everything has a story and this in particular comes with a nice one. Unlike charities, The 7 Virtues means business. Barb Stegemann doesn't play the good Samaritan by giving charitable donations at the end of the day to a country like Afghanistan. The 7 Virtues targets the root of such a nations' problem. Barb Stegemann fuels business.
Her honest approach is quite inspirational.
She creates business beneficial for both ends focusing on using ingredients from rebuilding nations like Afghanistan, Haiti, The Middle East and soon Rwanda by forming local jobs as those for Afghan farmers of the orange blossom plantations while keeping them of illegal opium plantations who in return supply her with the afghanistan orange blossom, inevitable and vital for the creation of her parfum. And we as end consumers get high quality parfumes to shop.
This is how a single purchase of a parfum can keep someone of an illegal plantation and change a man's life on the other side of the globe. To be honest this is the first time I truly feel business can happen on an equal win-win basis without exploiting the other party.

SATURDAY ROOFTOPS

Saturday was a lovely day in Berlin. It was sunny and it felt like spring was upon arrival. I spent my first half of the day working from the Aletto Hotel roof top. (So wanna come back up here when it's truly summer!). We were shooting for Face of Africa Germany. Well I was pretty much only observing and assisting, but I had my camera with me so at some point I took it out and it all evolved into little foto session up in the skys of Berlin. Also I couldn't help but snap these beauties in between the breaks and I just had to share these pictures with you.
For the day I choose my I don't know but I was really feeling the mix of glitter, jeans and leather dressed down casually paired with my favorite boho chic bag from Stradivarius and one of my coolest Weekday sneakers. Also I kinda tried the neckparty thing. Gotta find proper necklaces for a decent neck party. Anyway...
Have a lovely week guys!

BACKSTAGE AT ALENA AKHMADULLINA PRESENTED BY MERCEDES-BENZ ELLE AND THE RUNWAY SHOW

This season was my first time backstage, backstage at a runway show. Backstage frenzy is mad. Mad in a capturing way - somewhat like a New York Minute. So many people in one room, everyone working their best. From photographers, to cameramen and video teams, interviewers and journalists for important magazines getting exclusives and in between the models have to get changed, dressed - but at least everyone has their own personal dresser. It's mad how everyone waits in line to shoot their two questions at Alena Akhmadullina while she takes minutes of her precious time to conversate, while she's still trying to keep a check on everything happening backstage because she's minutes away from her big moment. The moment her models walk the runway in her creative vision for the world to see.

"MODEL" OFF DUTY

Hahaha well not Model, but I was highly inspired by Stockholm Streetstyle's Model off Duty section for my post title today. Anyway as you know and saw on Instagram I had a shooting for Adidas NEO on yesterday and this is what I wore to it. I was a bit nervous because I'm not a model and although taking pictures of myself almost daily and posting them on my blog/facebook/twitter it is different when you are suddenly posing in a production full of professionals for a label with their team. I'm super lucky to have been in it with NEO because you know how much I really love the Adidas NEO team and how they always make me feel at home around them, plus I already knew the photographer personally and my co-"models" were my friends Annie and Chi. :D

DIAMONDS ARE A GIRLS BEST FRIEND

The Diamond Tears by Monster are easily the most beautiful headphones on planet and I love mine to death which I got for my birthday end of last year. At this point, thank you again Monster! I don't leave the house without them anymore. As I said in my outfit post earlier, every time I'm out with them people keep staring at my ears. They're super fancy and a really really gorgeous set of headphones. I think the crystal colored ones (mine) are perfect for women. They also come in different colors as for example the black ones that will look good on men.
But what's more important is the sound quality that comes with them. Listening to my iPhone music feels like a whole new experience in comparison to my earphones before. Wow Apple earphones suck.. :/ I can easily listen to music on the highest volume without feeling deaf afterwards. What's even cooler is there is another hole where I can plug another set of earphones to mine, so I can listen to music with a friend.
I think the Diamond Tears are the perfect example of a great blend between quality and look; where technology meets design, as Noel Lee was going on about in his Keynote Speech during IFA.

"Edgy like diamonds, smooth like tears"

I'M STILL SEXY WITHOUT QUESTION! GUESS JEANS + RED COAT

If I'm sexy without question lies in the eye of the beholder, but what I mean to say or the word that I'm missing in the title is feel. I still feel sexy without question and I think I won't ever get over how good these pair of jeans make me feel. Being sexy is all about an attitude and a feeling you perceive and the perception you give. It's not really about the clothes you were (or you're not wearing), it's about an inner feeling. And if that is your boyfriend's shirt, the little black dress or your backless top that makes you feel that way, so be it.
For me it's messy hair, red lips or these pair of great fitted jeans.

THE TAYLOR SWIFT CONCERT VIP EXPERIENCE WITH KEDS

Not too long ago I visited the Taylor Swift concert here in Berlin's O2 Arena as Keds' special guest among Anni, Vreni, Mauri, Jan and a few media representatives. Keds invited us to come enjoy ourselves into their exclusive VIP Box (which is like a master suite of a hotel!) from where we had the best seats (they were even cushioned!) and had the entire O2 World in sight with just one glance. We were treated to delicious food and appetizers, great caesars salad and dessert, from which I had at least 10 - not kidding. And the champagne kept flowing as well. And shoes, lots and lots of shoes spread across the VIP Box, all from the upcoming SS2014 collection.

BEAUTY: LOOK - RED LIPS AND GOLD EYES FOR VALENTINE'S DAY

ph.: Nisi

For Valentine's Day Kevin and I created an overall bronzy look and eye catching eyes with what's almost like a Must Do for the day of love: fire red lips. The center of attention of this look or better phrased - what makes this look work so well is highlighting, for which we used a bronze color by YSL and we also added a bit of the Zoeva blush that is rosy to give me that freshness and glow. We used the same bronzer on my eyelids, not only to match colors but also because it just really complements my skin tone. The eyelids were accentuated with a lighter bronze color from Topshop.

ABOUT FEELING STYLISH IN WINTER

In these dark cold winter days I love nothing more than my H&M Trend jumper that envelopes me in its warmth, cuddles me like a mother and caresses me like a lover. It's super cold outside but the dark days are over. Or so at least it feels. It's still cold outside, but the days are not deep blue anymore, they're sunny but cold.
I remember taking these pictures during one of those chill kissed deep blue days, where each breeze made me shiver and I was sure the Snowqueen was calling for me.

To be honest I don't know what I was doing taking outfit pictures outside. Being idiotic? It could have come close to a death wish, but I think I managed the art of looking good in winter without getting down with a flue or simply just freezing for once - for the first time, a skill I will never stop admiring the Scandinavians for. Deep down I felt a little Scandinavian timeless chic in my outfit and I will shamelessly admit this is probably my favorite outfit I've ever worn. So I had to capture it. For you, for me. But mostly I needed to record my advancement in the right direction towards looking great in winter while keeping warm.As you know I always wonder how they do it. How to strike the balance between being appropriately dressed and being stylish.
It's nourishing, it feels like an accomplishment and it feels good.

THE HUNKEMÖLLER SWIMWEAR COLLECTION LAUNCH EVENT IN BERLIN WITH SYLVIE MEIS

Two weeks ago Hunkemöller launched their swimwear collection for SS14 here in Berlin and Sylvie  Meis looking way too beautiful to handle - her silk rosy ensemble? Fab! - was a special guest since she presented her capsule collection for Hunkemöller as well. The event was really gorgeously laid out with palm trees and drinks filled in coconuts truly chaneling the summer vibe, all of it making me want summer so badly of course. In a relaxed atmosphere I had the chance to have a closer look at the collection. From pretty pastels to gorgeous tribals prints, to neon, graphic prints and classic black pieces, it's all there in this collection. My wishlist grew with every piece I saw and suddenly I had 10 more reasons why I need to look sharp this summer and hit the gym asap, because as Hunkemöller says, I plan to Make It Unforgettable! It being this summer..

LAST SUNDAY..

Last Sunday was my first time ever at a stadium. Adidas invited Annie and me to come hang out for a game for the fixture FC Bayern vs Eintracht Frankfurt. We had dinner prior to the game in Adidas' sponsors lounge within the stadium, dessert and more beer in the break and more dinner after the game. Just before the game was about to start we walked down into the arena and took our seats. The minute I laid eyes on that pitch I was blown away, I nearly dropped my beer. It was such a magical sight and I was hit by the atmosphere and spirit in that stadium right away. We had the best seats, we were so close to the pitch but far enough that we could still see the entire pitch in one glance. Well it was very hollywood with the rain and the little mist and slight fog, the cheering fans all in perfect synch, how everything stopped for a second as I took it all in, except that it was real and mother nature does not stage. I couldn't stop smiling and staring. The game was too perfect too, they won 5-0.

MBFW BERLIN FASHION WEEK: DAY 3 - BREAD&BUTTER 2014// DRYKORN, MAVI AND MORE

My third day at Fashion Week started with a meeting with Point Rouge. We met over breakfast in a really cute restaurant in Mitte with just one handful bloggers. All I can say for now is that there will be lots of projects planned for this year, so stay tuned. Can't wait to uncover what they'll have in store for us, especially since part of my blog make-over is introducing more beauty and dedicating an entire section to it and I'm sure Point Rouge will have some great opportunities for everyone sat at that breakfast table that day.

MBFW BERLIN FASHION WEEK: DAY 2 - BEAUTY LOUNGE, NOBIS, KICKZ AND CANCELING SOME SHOWS

On the second day I cancelled all my shows in the morning as I had run some very important last-minute errands for university. (Fingers crossed everything turns out well! If everything goes right, I'll be a lot happier in the next few months.) I was running late for my beauty appointments in the VIP Beauty Lounge so I sent my babe Carlinka to go in for me and get herself vamped up. I headed there to check on my beauty and they truly made her more gorgeous than she already is.

THOSE DETAILS...

ADIA KIBUR thanks to VALMANO. VAGABOND. GIFTED.

Love Lois xxx

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MBFW BERLIN FASHION WEEK: DAY 1 - FIRST SHOWS AND BLUE YARD AND TOPSHOP PARTY

After a very busy Monday - ZEITmagazin Konferenz, Nokia workshop and partying a little too long at the Stylight aftershow party, I of course slept through my first show Ivanman at 10.30 but made it in time for the next thing on my oh so busy schedule: Lena Hoschek. And I'm happy I made it on time, because it was truly magical. Lena Hoschek never fails to wow with her shows. Although Lena Hoschek is not exactly my style, her shows want to always make me channel my inner lady and get lost in her vintage touch and the world of Pin-Up and sexy women. She's super retro in a really good way.