THE NIKE FREE 5.0 PRE-LAUNCH EXPERIENCE

I visited the Nike Free 5.0 Pre Launch experience together with the Nike Team. Everyone was welcome to the event, given that you showed up in any pair of Nike Frees. Luckily I own a pair, my only shoes I use for gym and love ever since I got them. The event was fun! They had a photo wall inspired by the new Nike Free 5.0 campaign, drinks and snacks. You were able to try on the new Nike Free 5.0 and even hit the block for a quick run with one of the trainers in the shoes. I even got to design my own pair of Nike Free 5.0 with Nike ID. It took my forever to design my shoes because of the limitless options and color ways Nike ID offers. But finally I decided on something.
Can't wait to hold my pair in my hands and see the results!
I hope they'll look something like on screen!

FROM TOKIO TO BERLIN - UNIQLOO PRE OPENING

Uniqlo has arrived in Berlin and I got a tour around the very huge new store at the Kudamm (Tauentzienstrasse 7) yesterday prior to its official launch which will be tomorrow.
Never have I seen a store with so many basics, from blouses in all colors of the universe to T-Shirts and polos, in plain colors, with prints, polka dots or stripes and prints - Uniqlo is filled with them. Quite fascinating actually! But that's what they specialize on, basics and making them functional for all aspects of life.
Uniqlo will be open the entire weekend (Sunday included) and they're offering quite some discounts for the opening weekend, like 100% cashmere jumpers with a 10€ discount and many more offers. So if you happen to check out the store this weekend you might as well take use of the discounts offered.

THE NEW AND FIRST EVER ADIDAS ORIGINALS FLAGSHIP STORE

So my busy day ended with a party with my Adidas Family after the fitting at Levis and the Blogger Event with Pepe Jeans. Jacky and me drove in her Smart across town while playing a game of "How many girls can we fit in a smart without getting caught and stopped by the police?" In case you wondered, we made it safe to our destination without being cuffed. And the answer is 4.
Adidas Originals opened their first ever flagship store, one of more to follow that will open in major cities across the world and Big B aka crazy Berlin had the honours of premiering.
The new store holds treasures like Opening Ceremony x Adidas Originals, so many amazing pieces from the Jeremy Scott collection (I'm a huge fan of every single collection he has dropped for Adidas!) and many more selected items representing Adidas Originals best. Of course I had to check it out and say hi to all the familiar faces.
The store is filled with so many great pieces and I have to admit I'm growing fonder and fonder of their collaboration collections such as Adidas Originals x Farm (L.O.V.E!!!! I had my eyes on this collection ever since I spotted a few pieces in one of the lookbooks back in October at the Adidas Style Room and I've been waiting for news about this collection to hit my inbox. One word: amazeballs! And still on my wishlist). It was super packed and the music was at full blast, but I still had the chance to squeeze past the happy crowd and fall in love with the fashion in store.
My favs and major love for: Adidas Originals x Farm and Adidas Originals x Opening Ceremony. Jeremy Scott goes without saying ;)


Love Lois xxx

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BETWEEN PEPE JEANS AND LEVIS

If you are reading this I'm either finishing of some uni stuff (starts next week. Nay!!) or I'm on my way to work at the final show of Face of Africa Germany that's going down tonight.
Last week, between our appointments Jacky and I took a minute to capture our outfits. I usually show you my outfit in the same event post, but I was dressed in so many different clothes that day plus we found a really nice spot by the water not far from the Pepe Jeans Showroom. All the more reason to make this a separate post. We were really lucky last week, the weather decided to be on its best behaviour. I'm not even wearing tights!

A DAY AT PEPE JEANS LONDON SHOWROOM BLOGGER EVENT

So after my fitting at Levis, Jacky and me got into her Smart and drove to our second appointment of the day, the Pepe Jeans event. In a relaxed atmosphere with Dominique, Vicky, Jacky, Anjelica, Anne, Marie and Mila from Pepe Jeans, who by the way is such a sweet heart and made us all feel very welcome and comfortable, we browsed through the new collection.

Pepe Jeans for me has been all about denim and they first caught my attention when they put my favorite football player Fernando (hot ass) Torres in a pair of jeans for a campaign back in 2006 or 2007. But they've come a long way since then and as I learned first hand in their showroom last week they're so much more than denim.

JOIN ME FOR THE NIKE FREE LAUNCH EXPERIENCE TONIGHT

ph.: Song of Style, tlnique, Tumblr

I get a lot of questions from you guys asking me how I always get to attend so many events, but I have good news for you, tonight you are all invited to the Nike Pre Launch Experience of the new Nike Free. I will be there tonight as well and I'd love to meet some of you.
There's only one catch. There's a strict dress code.

Dress code: come in your beloved Nike Frees. No entry without Nike Free.

Time & place: Today, 02. April 2014, 20 – 22 Uhr. Tauentzienstraße 9-12 (am Europa Center)

You'll get to have an exclusive look at the new Nike Free's and even put them to a test during the Nike NTC classes that will be held for you during the event. If already told you about how fun the NITC classes are here, remember?

More details about the entire event here.

I'm coming in my Nike Free 5.0 I actually use strictly for gym. But I got them in an awesome color and I've always toyed with the idea of wearing them outside, so I'm going to pair them with an all black outfit and let the color of my Nike Frees pop.
Excited!


Love Lois xxx

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