GUESS F/W13 SEXY WITHOUT QUESTION

I am a big fan of companies that work with bloggers, companies such as Mango and Adidas Neo Label that recognize the potential and power of fashion bloggers. And the latest project that has caught my attention is the fall/winter campaign by Guess.
Guess teamed up with 5 Fashion Bloggers, two of my personally favourite, Andy and Kenza, for their fall/winter collection with the motto "Sexy Without Question".

I have been patiently reading Kenza's Behind The Scenes post from her latest collaboration with Guess on her blog, which then already looked like a great collaboration and had me wanting to see the final product.
And today it finally launched.
The Denim Diaries - "The European Edition" are part of the Sexy Without Question campaign. Each blogger got to choose and style her own outfits. And starting today you have a daily chance to win their complete outfits for the next 10 days, check out their pictures for the campaign as well as have a look at their videos at http://sexywithoutquestion.guess.eu/. But this is not all. Guess is having a celebration for the months of September and October and has prepared a few surprises. Besides the Denim sweepstakes, every Guess jeans purchase whether online or in store from 6. September comes with a code that is in chance of winning Denim supply for a year. And every purchase from 4th October -20th October comes with a specially designed denim iPad case by Guess.

I love what Guess has done here. (Not to mention I really really adored the Elin Kling collection for Guess by Marciano. Still drooling over the mustard colored oversize jumper! Which of course I need in my life for this fall..). I love the campaign. It's great to see blogger's style a campaign and have their personal spin on things and not to mention the pieces of the collection are to die for. I love the outfits they came up with, especially Kenza's looks and Veronica's jacket (last picture). I've already saved my favourite looks in my denim inspiration folder.


ph.: Guess

Check out the video below for more inspiration and impressions.

THE BLOGGERS: Kenza Zouiten, Andy Torres, Veronica Ferraro, Karolina Baszak, Darya Kamalova

Love Lois xxx

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KILLERQUEEN BY KATY PERRY

One of the cutest surprises was when this big red velvet box arrived at my doorstep. It even came with a red velvet flower, that is part of the perfume's composition, wrapped in a tiny water container and a golden envelope sealed with Katy Perry's kitty logo.
My first time smelling Killerqueen, I found it way too sweet, although I have sweet tooth for scents (if you can say that?). What I mean to say is usually I am a real sucker for sweet scents. But Killerqueen was another level. I've used Killerqueen several more times occasionally and it smells a bit different now. Right now I gotta admit, I'm kinda digging the cotton candy scent. It's very intense, heavy, very overpowering and also a bit oriental. But it's not something I could use everyday.
It's something I'd use when I want to make a statement. Something very occasional and rare.

BLOGGER SHOOTING WITH POWERKEKS PR

When Ricarda asked me to participate in her Blogger Shooting for Powerkeks PR I felt more than honoured to take part in it. We had met previously at the Stylight Shooting during Fashion Week (which btw I still need to post about. Life is moving so fast, I can't keep up with my blog xD ). And I just sat there in the room admiring her and Masha.
Ricarda picked out some really cool outfits for me. And the best part was that they looked like I outfits I'd wear. We shot my two looks for Fall/Winter, which meant jackets and long clothes and it was an exceptionally hot day in Berlin! But I survived.
In the evening we went out for dinner at Chen Ché, a really nice Vietnamese Restaurant in Mitte.

Here are the results. Hope you like them as much as I do.

MUSIC MEETS MEDIA 2013

When you get a call in the morning from Point Rouge asking you to accompany them, throwing all your previous plans for the day over board and you end up walking the red carpet at the Music Meets Media at the Grande Esplanade you don't simply say no. I was planning on doing a bit of Vogue FNO with my best friend and stop by the Grey Goose cocktail I was invited to.

NEO PANTS CHALLENGE

Here are the pictures of my latest collaboration with Adidas NEO and it's part of the NEO Pants Challenge. Together with Laura from The Limits of Control I represent Berlin Team Blue. Our task was to style a blue trousers from the A/W collection (yes that's the collection we shot in L.A.) and go out to the streets and shoot our style. We ended up at Warschauer Straße and had a great afternoon and fun shooting these pictures. I hope you can see this in the pictures and video as well. I was really happy to work with Laura because she's a really good friend of mine and I was lucky to be put in a team with her. Also we were really lucky with our team color. Being team blue meant I got to pick my favourite trousers I already adored back in L.A.
Keep your fingers crossed for us, because we want to go to the Adidas HQ!!

L.A. WITH ADIDAS NEO: THE A/W PANTS COLLECTION

I wanted to share some more pictures from my 2083483923090343 I took during the shoot in L.A. Adidas NEO has a wide range of colorful pants for this season. You'll be seeing more of the pants collection for my latest collaboration with Adidas NEO. I was assigned a team color and had to style up that trousers. And guess what? I got my favourite pants! As if they knew :D
Can you guess which ones I loved the most?