Last week Thursday I was invited to the launch event of Patrizia Pepe's Goldenized capsule collection.
The campagne that features fashion bloggers Sylvia Haghjoo, Patricia Manfield and one of my very favourite, Gala Gonzalez was shot by Berlin based street style photographer Sandra Semburg and Nima Benati just two days prior to the launch right here in Berlin at one of my secret hotspots I've recently taken lots of outfit pictures at. Have you guessed? Yes, it's the Museumsinsel. The campagne looks amazing and it's great to see the fusion between a designer label, fashion bloggers and a street style photographer. This campagne is the perfect example of the rising influence of fashion bloggers. Bloggers are the new models, new It girls, new faces and as the latter the new ambassadors.
Our passion for fashion and our following allows us to be taken serious in the fashion industry and end up on posters and displays in stores. No wonder Patricia Manfield, Sylvia Haghoo and Gala Gonzalez were asked to bring a little girl power to the campagne. Besides the street style flair shots there are also classic fashion posters for the campagne that also features the three lovely bloggers.
